How to approach your target?

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Tone of voice is an effective and highly communicative solution to stand out from the crowd , providing a complete, useful service, but one that the user can undoubtedly find – in that format – only at our business. Using a convincing tone of voice enhances the content of a website, a blog and social publications, making them unique in the eyes of the reader .

Among the fundamental rules of tone of voice, we must remember the keyword that will certainly be able to guide an SEO expert through the search for the right words: humility . Presenting yourself as the only solution, the only canada email lead point of reference or as geniuses in the sector, perhaps even in a haughty way, certainly does not put your content in a good light.

Even denigrating other people's content is often a boomerang technique, which does not bring great results in the long run: focusing on your own material helps to keep the mind focused on the goal of visits and, consequently, conversions. The tone of voice should always be applied to a constant time . The only way to become "a point of reference" is to really be one, offering the user effective content, with the right tone, over the months and years to come.

Tone of voice is not necessarily a denigrating or over the top tool: it does not necessarily have to be a provocation or a statement of superiority: finding the right sound for what you write and something you write does not necessarily mean having to be original to the point of appearing artificial.